Designing With Organic Layered Textures
A trend has quietly and noticeably taken over in California’s design space. We see a shift moving into a more natural, grounded, and neutral palette....
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The Value of Premium European Porcelain
When customers enter a tile showroom to choose material for a project, it’s easy to get bombarded by options and reduce the process to focusing on price per...
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Porcelain Tile: From Concept to Creation
Before a piece of Italian porcelain tile, makes it into a showroom floor, it begins in the surrounding hills of Modena, Italy. Deep in the region known specifically...
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What Is Porcelain Tile, Why Is It Commonly Used?
Porcelain tile is made from refined clay and natural minerals that are compressed under very high pressure and then fired at intense temperatures. What comes...
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Wood-look Porcelain Tile vs Engineered wood
Wood-look porcelain tile makes a comeback. It went into the shadows for a bit after the grey craze overfilled dealer showrooms in the late 2010s. The latest...
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The Advantages of Porcelain Tile Over Ceramic
Choosing between porcelain tile and ceramic tile can feel like splitting hairs at first. They look alike. They’re both made from clay. They’re both...
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Large-Format Porcelain Tile Creates Cohesion
In today’s porcelain tile showrooms, you see large-format tiles starting to dominate the space. In general, any tile larger than 12”x24’...
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2026 West Coast Porcelain Tile Trends
As 2025 wraps up we have seen many shifts in different regions of the west coast. An homage to the classic Italian creation has popped back up with many factories...
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